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Mosh Proof Goth: Festival Makeup That Survives Reading and Leeds Weekend

Reading and Leeds Festival closes out this bank holiday weekend, so here's the step by step for goth makeup built to survive rain, sweat and six hours in the pit.

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Corp Goth: 2026's Boardroom Ready Alt Beauty Trend, Step by Step

Office season meets eyeliner season. Here's our step by step guide to corp goth, the polished, quietly dark makeup trend taking over desks this autumn.

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Tape Goth: 2026's Sharpest Graphic Liner Trend, Step by Step

The viral tape makeup trend gets a gothic makeover. Here's how to use a couple of strips of tape to build razor sharp, jewel toned graphic liner at home.

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Pastel Goth Makeup: 2026's Dreamiest, Softest Alt Beauty Trend, Step by Step

Lilac lids, a sharp black wing and a bruised petal flush: this week's alt beauty obsession is pastel goth. Here's our full step by step guide using real vegan and...

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Dark Academia Makeup: 2026's Moodiest Back to School Trend, Step by Step

Term time is back, and so is dark academia. Here's our warm, smudgy, candlelit take on the trend, step by step and entirely vegan and cruelty free.

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Cry Baby Makeup: 2026's Smudged, Tear Streaked TikTok Trend, Step by Step

Smudged liner, a flushed sob soft glow and a bruised plum lip: here's how to get 2026's viral Cry Baby makeup trend using real Jolie Beauty products.

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Trad Goth Makeup: 2026's Deathrock Revival Trend, Step by Step

This week's TikTok obsession looks backward: stark white skin, sharp liner and a blood red or black lip inspired by 80s deathrock icons. Here's our step by step guide to...

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Vampire Skin: 2026's Viral Luminous Glow Trend, Step by Step

Forget liner and lashes, this week's viral goth micro trend is all about the skin. Here's our vegan, cruelty free step by step to that pale, luminous, lit from within...

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