It's officially Augtober, that glorious limbo between summer and Halloween when the goth girlies start test driving their spookiest looks weeks before the shops even put the pumpkins out. If your Halloween look itch has kicked in early this year, you are not alone, and we have got the perfect trial run for you.
Right now, TikTok and Instagram are thoroughly obsessed with Lydia Deetz. Between the Beetlejuice legacy and its stage musical keeping her strange and unusual energy in the spotlight, creators everywhere are recreating her 1980s dark feminine glam: a porcelain pale complexion, a softly smoked out charcoal eye, thin arched brows, and a deep berry stained lip. It's gothic, it's a little bit prom queen from beyond the grave, and it's wearable well past 31st October.
Consider this your Augtober test run. Five steps, one seance's worth of products, zero commitment required (unlike Lydia's).
Step 1: Build the pale, ghostly canvas
Lydia's whole look starts with skin that reads like moonlight: matte, cool toned, and slightly otherworldly. Skip your usual bronzer entirely. Instead, pat on a shade lighter than normal of our Second Skin Concealer under the eyes and across any redness, then blend it out with the BASEBLEND Pro Makeup Sponge for a skin like, creaseless finish.
Step 2: A whisper of ghostly glow
Lydia is not so much glowing as she is luminous in a way that suggests she has not seen sunlight in some time. Sweep our Second Skin Powder Highlighter in Saintly along the tops of the cheekbones and down the bridge of the nose. Keep it subtle, you are going for moonlit, not disco ball.
Step 3: The smoky, smudged eye
This is where the drama lives. Using our Smokeshow Palette, blend a matte charcoal grey through the crease and out towards the temple, then pack a jet black shade along the lash line and gently smoke it upward and outward. Do not overthink the blending, Lydia's eye makeup always looks a little smudged, like she did it by candlelight in a hurry (relatable).
Line the upper lash line with our Smoulder Eyeliner Pencil in Black, then use the ultra fine tip of our Infinity Eyeliner Pen to draw a thin, slightly arched line just above your natural brow. This faux 80s brow is the detail that makes the whole look click into place.
Step 4: The dark feminine lip
Finish with a stained, berry dark lip. Our Air Matte Liquid Lipstick in Incantation, a deep purple shade with a magenta undertone, is about as close to Lydia's signature pout as you will get without a trip to Winter River. Fancy trying the red wedding dress version of the look instead? Swap it for our Eternal Lip Stain in Grunge for a bloodier, bolder red.
Final thoughts from the crypt
That's it: five steps and you have got yourself a proper Lydia Deetz test run. Snap a photo, live with it for the day, and decide what you would tweak before the real Halloween crunch begins. As ever, every product in this look is vegan and cruelty free, because looking strange and unusual should not cost anyone else a thing. 🦇
Tag us in your Augtober attempts, we live for a good graveyard glow up. 🖤